CISCO SYSTEMS ROMANIA S.R.L.

 | 

DORIN PENA

  |  2017-11-17

All companies are becoming technology companies

MCR Interview: Dorin Pena, General Manager, Cisco Romania

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Dorin Pena

CISCO SYSTEMS ROMANIA S.R.L.




DORIN PENA

DORIN PENA

GENERAL MANAGER at CISCO SYSTEMS ROMANIA S.R.L.

Q: First of all, there is a statistic that says in 2020 there will be, worldwide, one million new devices added per hour. In terms of dynamics, how would you characterize what customers are facing and what Cisco enterprise customers are trying to deal in this new era that Cisco is defining as ‘’a completely different world’’?

 

Dorin Pena: We are living the 4th big wave of internet: we started using emails and web in the 1990s, then came e-commerce around the turn of the millennium, then we experienced the power of mobility and social networks. And now we are entering the era of digitization.

 

This means that no matter what company or what sector you work in, all companies are basically becoming technology companies. Technology is impacting all aspects of our businesses: from incorporating sensors into production machines to how we communicate with our customers. This huge trend of connecting all kinds of devices, from blood pressure meters to cars or lightbulbs is resulting in the number you mentioned before: 1 million devices getting connected every hour, by 2020. Also, we calculate that by 2021, approx. 50% of all devices that will be connected to the internet, will be so called M2M devices – so not PCs, or mobile phones, or televisions, but machines or sensors.

 

This means that networks, the business Cisco is in, are becoming more important than ever before. However, networks are also more under pressure than ever before. Therefore, we need a completely new approach to networking with automation, analytics and built-in security. Cisco is putting lots of R&D into developing these intent-based networks.

 

Q: In not so many words, how would you describe Cisco Romania?

 

Dorin Pena: In not so many words? Then let me give you 2 numbers: 17 and 373. Cisco has been present in the Romanian market for 17 years. During this time, we were working to bring the latest technologies to our Romanian customers. I could say from Silicon Valley directly to Romania. And we also worked hard to build our partner ecosystem.

Cisco’s business model is built on partnerships: we work together with a lot of local partners, namely 373 at the moment. They are present all across Romania and bring our technologies to our customers: small and big.

 

Q: One of the major questions CEO’s are trying to decipher in this issue of Major Companies in Romania is how different is their field of activity, comparing to 20 years ago. In this respect, how “a completely different world” is the Romanian market that you address now, comparing to the one in late 90’?

 

Dorin Pena: We see the same waves of the internet happening here as I described earlier.

In essence, the openness of our economy is incomparable with 20 years ago: our companies are part of international supply chains, our children have the world in their pocket through their smartphones. They are the workforce of the future and they are looking for new ways of working: collaboration and sharing instead of command and control.

 

The biggest change is digitization: and all CEOs need to deal with technology, not only the ones leading technology companies. Digitization is a risk and an opportunity at the same time. There are entire sectors which have been completely turned upside down by it: think of media or retail. At the same time, it’s a huge opportunity. No matter where you live, you have a good idea and can bring it out to the world.

 

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