1. RoCoach is the leading company in Romania in terms of coaching. How has 2016 been for RoCoach so far? Would you say it is the best year in the company’s history?
2016 is a very good year for us. First of all because the Romanian economy is growing significantly, second of all because the organizational development processes are beginning to reach the maturity I have envisioned more than a decade ago. Also, the number of managers and management teams that need coaching is increasing. Being the pioneer of the Romanian coaching market allows me to have an overview on its growth, and we can definitely say that it is heading the right way, even if there is still a long road ahead for reaching the top of its potential.
We have the luck or maybe the luxury to have a very good year every year because we work with people and organizations that are one of a kind and the experience of diversity is the most important thing for a coaching practitioner.
2. What are the drivers for the coaching industry in Romania in 2016 and beyond?
In and beyond 2016, the coaching industry is driven mostly by the fact that increasingly more managers and organizations turn to coaching as a way of growing and developing their systems and quality. Furthermore, there are a lot of coaching schools in Romania and therefore, a lot of coaching graduates, because of which the competitiveness in this market will grow.
In the long run, what matters most in a business like coaching is what the client authentically desires. This is the biggest growth driver: the moment when people go from standard solutions to specific tailored programmes. This is the time in which one can speak of a grown-up business environment. And this is our vision for 2020, 2030.
3. What fuels the appetite for executive coaching in Romania? How do you convince the executives that coaching is not just an auxiliary tool, but a real need for companies?
The appetite for executive coaching in Romania grows due to two forces. First of all, the executives and HR managers realise that increasingly more of their colleagues or even themselves encounter different situations that cannot be solved through a directive or didactical approach. This is the decisive moment for beginning to work with a coach. Second of all, a trend for businessmen to work with an executive coach appeared a few years ago. More than this, we strongly believe no one actually needs coaching, but there are people that need to constantly achieve results connected to personal and professional self-improvement.
When in a company there are two, three people in key positions who realize that they need this commitment, the need exists and it is completely authentic.
Furthermore, I don’t think that coaching works in a transactional or push-sales approach. The client must be informed and aware of the available options and he should choose this option for his development. The clients we are working with specifically asked for a development solution which is extremely customized to their context, objectives and culture.