1. How has the dentistry services market evolved in 2015? What are the perspectives for 2016?
In 2015, the dentistry market has encountered a growth not only in terms of turnover, but also when it comes to consumer behavior. Patients have more expectations and higher standards from the healthcare providers, and this makes the big players on the market invest more in dental management. We have always considered that investing in education, innovation and in a strong management system is the key for leadership in dentistry. I am sure that this ascending trend will continue in the following years.
For 2016, we will keep developing dental educational programs and informing patients about their choices and the main criteria for choosing the right dental clinic or dentist.
Furthermore, Dental Office Managers School will carry on with the next classes that form and certify managers for dental clinics. This will allow dentists to focus on their medical act, while the Dental Office Manager will be able to make the businesses profitable and friendly for the patients.
2.What is DENT ESTET’s contribution, as a market leader, to this development in 2015?
As a market leader, we strongly believe that it is our duty to constantly innovate and create new niches on the Romanian dentistry market, but also to help other clinics improve their management systems.
We have managed to do this through DOM School, where more than 100 managers for dental clinics were trained in 2015.
3. In 2015, what investment plans have you managed to implement? What has gone better and what has gone worse than expected? What are the causes? What are your plans for 2016?
For DENT ESTET Clinics, 2015 is a consolidation year, focused on delivering high quality information and dental treatments to patients in Romania. Also, through our 7 premium dental clinics in Bucharest and Timisoara, we have successfully managed to create new partnerships with influencers in the education field and to sustain free dental programs in more than 80 schools and kindergartens.
If we were to mention the obstacles we had to manage, I would say that we had to find new ways to disseminate the information to a larger public, but also to develop new patient care systems for a better communication with our patients.
4.Private consumption has grown in 2014-2015. Have you seen any growth in terms of health expenditures/ aesthetic expenditures?
Yes, the market has definitely grown. This can be easily observed in patients’ behavior and in their decision to choose clinics with a full range of treatments instead of small offices that can provide only one service. Following the patients’ frequent needs for dental implants and complex restorative treatments, DENT ESTET has invested in developing Implant Division, the largest dental implants center in Romania.