1. How has 2016 been for Kaeser Kompressoren? Has the market met your expectations?
This year has been more challenging than 2015 because of the lack of investments. The few big projects that we targeted were delayed and others were shut down. It was the year of multiple crises and the economic one was the most ruthless. Therefore, we had to base our growth on multiple smaller projects, that implying, of course, a greater effort. We knew from the start that it would not be easy, but we were determined to reach our goals.
2. What are the main drivers on your market in 2016 and do you expect any significant changes in 2017? Please detail.
The food industry has been supplying us with an increasing number of projects and we believe that this trend will be maintained in 2017, as well. We don’t expect major changes to take place next year. Nevertheless, we hope that, in 2017, some of the postponed investments will materialize. We also have high hopes for the return of projects financed with European funds; unfortunately, in 2016, they lacked almost entirely. The automotive parts industry also continues to pleasantly surprise us, as some companies resume development projects which seemed to have been abandoned.
3. How would you describe the competition on the market?
Against the backdrop of the general economic situation and the reduced number of potential clients, competition is harsh. On the other hand, our line of business is very specialized and some of our competitors have diversified their offers and included complementary equipment which can be used for a wider range of applications. All in all, the competition is similar to the one in the other sectors of the economy.
4. What are the main challenges and opportunities on the Romanian market in 2016-2017? What are your biggest concerns about the national market?
Our growth depends very much on our clients’ investments in their production capacity. And there is still enough space for growth. There are industries in which almost no investments were made and in which investors haven’t shown any interest yet, but things are surely about to change in the near future. There are also companies which relocate or reduce their production capacities. Nevertheless, this does not necessary affect our group because we have branches all over the world.