In regards to Brexit, what we could only say is that Ford’s priority always has been the need to maintain a stable trading environment so that we can continue building a strong and sustainably profitable business in the UK and Europe, and provide a more secure future for our nearly 14,000 direct employees in the UK. We will continue working toward this goal with key stakeholders in the UK and across the other Member States and EU institutions to ensure they understand our concerns, which mirror those of the majority of the UK and European auto industry.
5. What was truly remarkable for Ford Romania in 2016?
We had lots of great projects in 2016 and it’s difficult to have a short list, but I’ll do my best.
2016 was a great year for Ford in Romania as, on top of our Craiova announcement regarding new investments and new production opportunities, we had the chance to be launching great and iconic products, such as the Focus RS. The success we had on this long waited model has been incredible and we had to honor a much higher number of Romanian clients than expected.
We’ve continued with the launch of our largest SUV – the Ford Edge, which seems to respond very well to our sales plans and the feedback we have from our clients is absolutely great. Basically, with the Edge, Ford has a full line up of the SUV Family, with EcoSport and the new Kuga which, starting this year, is also available as a ST line version, but also as Vignale version, representing Ford’s interpretation on luxury.
This year has also been unique to us as we had to launch and position a new product from our current portfolio and that’s the KA+ which basically completes our product presence on the small segment, along with Fiesta and B-MAX. It’s remarkable how Ford managed to incorporate so much technology in a small vehicle like the KA+ and it does go hand in hand with our key target clients and, of course, these are the youngers.
And last but not least, as part of our commitment to safety driving, we managed to train almost 2,000 Romanians this year through our Ford Driving Skills for Life programme. We’re very proud of this achievement as through these free courses Ford offers around the country, we do contribute actively to the reduction of road accidents which generally happen because of the lack of experience.
We had quite a great year and I’m very proud to be working with such a dedicated team.
6. What do you expect to be truly remarkable for Ford Romania in 2017?
2017 is expected to be a remarkable year indeed, as we will start the production of the EcoSport at Craiova plant. As mentioned before, this is an important step for us and for our investment here in Romania, so Craiova is on the spot light next year with all the news coming out from there.
At the same time, it’s a very interesting year as we will be launching some of Ford’s best sellers in Europe, including the new Fiesta which is the world’s most technologically advanced small car which now offers expanded range with upscale Vignale, sporty ST-Line, stylish Titanium and Active crossover. Also, there will be some other important news, including our awarded Commercial Vehicles lineup.