5. What’s the biggest opportunity that you perceived in the business environment in 2016 and how can SAS Romania’s solutions help customers take advantage of this opportunity?
For me, the biggest opportunity is the deregularization of the energy market. Across Europe, the energy market liberalization has reached different levels, as each member state approached the process in its own way. While some of the countries viewed the liberalization process as a necessity in order to maintain the community prosperity, evolution, international competitiveness and economic growth, others preferred to maintain the government monopoly. The liberalization process started in late 1990s when the creation of the European Common Market brought into attention the fact that the differences between energy prices in the European countries affect the competitiveness of national companies.
The liberalization of the energy market in Romania means, as we’ve seen so far, the separation of the main activities of generation, transport, distribution and supply (UNBUNDLING), step that has already been taken. At the moment, a consumer can freely choose their supplier in theory. The next step would be the government’s release of the price control (DEREGULATION). Another related topic is how to implement a new infrastructure that can enable such a complex process and address Environmental Concerns (SMART GRIDS).
Energy Liberalizations also means new players, new processes, new rules and new business. SAS Business Analytics for the energy sector, leveraging on 40 years of successful history and more than 500 customers from the energy sector, can help increase the system efficiency and reduce the total price for customers. In particular, SAS Business Analytics supports in a unique, integrated way, new business development for all players: regulated operators and market operators.
New business development for regulated operators means: reducing operation and asset costs, managing uncertain and limited visibility, fraud management, smart grid and renewable energy and, finally, sell value added services.
For market operators, business development implies market penetration, competitive analysis, customer management and revenue assurance.
SAS can support (and we already did it) all these processes, providing a holistic Architecture (High Performance Business Analytics Framework) and dedicated Business Analytics Engine for Consumer-based analytics, Risk Management, Situational awareness – gained through sensor and reporting the health of the equipment on an ongoing basis – and Grid optimization analytics for transmission & distribution networks.
6. In terms of the business environment, what do you want to see in 2017 and what would you not like to happen?
I want to see genuine production growth and stability. Th1. Va rugam sa ne spuneti cateva lucruri despre conceptul de "Democratizarea de analiza" si cum este el perceput de firmele romanesti.ese two elements will allow the business environment to start thinking in strategic terms and give away the constant fire fight that practically paralysed and disabled the development. I want us to have the necessary time to think – in terms of 6 months to 12 months for an upgrade and optimization project; I want us to have time to think ‘what if’? I want us to produce and use scenarios based on real data insight and not only on our gut feeling.
7. As a business leader, please make a statement about what the new administration resulted from the elections should bring for the business environment in 2017.
The new administration should bring macroeconomic and legislation stability, fundamentally restructure state-owned companies, focus on EU funds absorption and encourage businesses that bring added value.