EXPO MEDIA SRL

  |  2015-11-19

The client's experience with the brand is becoming the main differentiator, surpassing in importance the price and the product

Until 2020, the client’s experience with the brand will be the key differentiator, according to Walker, the prestigious consultancy company.

The companies that will manage to create memorable experiences between clients and brands will have, therefore, the most important competitive advantage. Customizing is the key word, and studies show that many companies have already chosen it.


For more information, please see the Romanian version of the article, here.
 

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