VIOLETA LUCA

 | 

MICROSOFT ROMANIA S.R.L.

  |  2016-08-04

Digital Innovation Leads to a Healthy and Growing Economy

One part of the current economic equation is that the biggest change for companies - the technology change - will be the shift to cloud services.

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VIOLETA LUCA

VIOLETA LUCA

MARKETING & OPERATIONS DIRECTOR at MICROSOFT ROMANIA S.R.L.

Q: What is Microsoft’s role in ‘understanding the equation' about the economic trends for 2016 and beyond?


Violeta Luca: One of Microsoft’s stated missions is the building of the intelligent cloud platform. And one part of the current economic equation is that the biggest change for companies – the technology change – will be the shift to cloud services. Three things stand out in this disruptive shift: a massive increase in available data, novel insights from machine learning and data analytics, and the economics and flexibility of cloud computing.


It is an entirely new paradigm of approaching your technology needs as a company and it completely reshapes the classical IT workflow. With Azure, the Microsoft cloud platform, everything your company needs is now close, easily available and ready to deploy – more flexible and more powerful than anything that has come before it. And new avenues and processes are now available – your business can be transformed by innovation such as the Internet of Things or predictive data analysis.


Q: According to Microsoft, the Internet of Things starts with ‘our things’ – the things that matter most to our business. Are there any new ways in which our ‘things’ and our data come together? Please detail.

 

Violeta Luca: Everything is data. Our ‘Things’, as you call them, are building blocks of a company – think of a communication antenna or a company car or a machine on a production line, or even a product – a bicycle, a sport shoe – they have always generated data. It’s just that up until now this data went unused or, if it was used, it was done on an incredibly low bandwidth level. Think of an elevator, for example. Traditionally, you had a maintenance team, who went there every two or three months according to a set schedule, noted the state of the equipment and reported back to HQ, where it was catalogued and structured. That elevator was, in a very primitive and slow way, generating data. Now, with IoT and sensors built in, the elevator has a direct, continuous, real-time connection to the HQ. The level of detail increases exponentially and you can do things that were unimaginable before – you can do Business Intelligence analysis on the usage patterns and optimize schedules and products, you can do predictive analysis to better organize maintenance breaks and, most importantly, you can use machine learning to find new insight in the data – find tell-tale signs of impending failure, for example, that were previously unknown, or make design decisions based of real-world-use. What IoT and Data does is that it allows one to be connected to a business in a way never seen previously. Much less guesswork, much more real insight.


Q: How does Microsoft help connect the dots between where the businesses are today and where they could be in the future?

 

Violeta Luca: Microsoft’s mission is to enable people and companies around the world to do more. So Microsoft’s vision for the future of a company – any company – is not necessarily defined around the technology that we will use at that point, but rather one where opportunity and innovation are fulfilled to their rightful potential. And Microsoft technology is built as an enabler of that goal – whether we’re talking about better teamwork and productivity with Office365, opening up digital possibilities for everyone with Azure and the amazing cloud services that stem from it or improving the way we interact with technology through Cortana and intelligent bots.

 

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Scoring Methodology by ERNST&YOUNG


 
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1 V.M. COMP SRL 2,0000
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