TeCOMM 2016: Shopping is a relaxing activity. Statistics and trends regarding the use of the mobile applications

"Shopping is our tendency to relax, unwind and give us a certain satisfaction. The means by which a buyer enjoys the buying experience is essential for retailers and advertisers ", announces the company Criteo.

According to the survey, 74% of UK consumers believe that shopping is a leisure activity.


For more information, please see the Romanian version of the article, here.